Arby's

Location & Contact:

710 Trout Rd
Wisconsin Dells , WI 53965
866-376-2729

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Description:

Arbys is the place for people hungering for a unique, better tasting alternative to traditional fast food. Its the favorite place for people who crave something different and better. Serving one-of-a-kind menu items, Arbys is well known for slow-roasted and freshly sliced roast beef sandwiches and famous Market Fresh sandwiches, wraps and salads, made with wholesome ingredients and served with the convenience of a drive-thru.

From day one, Arbys Roast Beef Restaurants offered an innovative menu, offering guests something other than hamburgers in the newly inspired quick service segment. When foodservice veterans Leroy and Forrest Raffel opened the first Arbys in Boardman, Ohio on July 23, 1964, customers enjoyed roast beef sandwiches, potato chips, and Texas-sized iced teas. To name their new venture, the brothers decided on Arbys, which stands for R.B., the initials of the Raffel Brothers - although many suspect the R.B. stands for roast beef.

Leroy and Forrest never looked back. They fine tuned the operation and sold the first franchise to Sam Feldman the following year. Today, Arbys rich heritage is comprised of several multi-generation franchise owners. In fact, Jim Raffel, founder Leroys son, owns and operates three locations in Maine.

The enterprising spirit that originated with the Raffel Brothers has fueled the development of Arbys throughout its 41 year history. The company added an average of 50 restaurants a year in the 1970s while simultaneously creating and perfecting timeless menu favorites, Beef n Cheddar, Jamocha Shakes, Curly Fries and Arbys signature sauces, Arbys BBQ sauce and Horsey Sauce.

Arbys continued expanding both locations and menu items during the next decade, opening restaurant number 1,000 and introducing chicken to the menu in 1981.

In 1991, Arbys was the first to introduce a complete Lite Menu featuring three sandwiches and four salads under 300 calories and 94% fat free. In 1994, Arbys banned smoking in all company-owned restaurants, another first in the quick service segment.

In 1995, the Arbys Foundation launched the Arbys Charity Tour (ACT), a series of corporate golf tournaments and other fund-raising activities to benefit youth-mentoring organizations, such as Big Brothers Big Sisters. Since then, the ACT has raised over $18 million, a testament to Arbys commitment to make a difference in the communities its restaurants serve.

A change in the companys ownership set the course for menu expansion and a strengthened brand. Triarc Companies, Inc. purchased Arbys in 1993 and innovation quickly followed. Arbys introduced Arbys Market Fresh in 2001, a line of deli-style sandwiches and salads made with high quality and unique ingredients. In 2003, wraps extended the popular additions.

Following a thorough study of the brand and customer base, Arbys introduced the Im Thinking Arbys campaign in 2005. The ad series featured Arbys point of difference - high quality, unique products not typically found in fast food. When youre craving Arbys you cant think of anything else.

On July 25, 2005, Triarc acquired RTM Restaurant Group, Arbys largest franchisee, and formed Arbys Restaurant Group, Inc., an Atlanta-based company comprised of more than 3,500 restaurants. Of those, Arbys Restaurant Group owns and operates more than 1,000 restaurants located in the United States.

Roland Smith returned to Atlanta as President and Chief Executive Officer of Arbys Restaurant Group in April 2006. Smith first joined Arbys in 1994 and served as the brands President and CEO from 1997 to 1999.

On September 29, 2008, Triarc Companies Inc. merged with Wendy's International, Inc. to form Wendy's/Arby's Group, Inc. Wendy's/Arby's Group, Inc. is the third largest quick-service restaurant company in the United States.

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